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Zoe Saldana, the new face of L’Oréal Paris

beautynews

2 April 2014
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Zoe Saldana has everything from the sparkle of a great Hollywood star. Revealed to the public with his role of Neytiri in the movie Avatar, she has become a world-class actress who endorses with passion and talent the most eclectic characters . Born in 1978 from a Puerto Rican mother and a Dominican father, the actress with a graceful silhouette becomes the new face of L'Oréal Paris .

"Zoe fascinates with her daring style and her feline beauty. Sincere, committed to her values ​​and showing great freedom , Zoe exudes both a great strength and an incredibly delicate femininity . This great actress with a magnetic charm , today joined the L'Oréal Paris family . We 're very proud , "said Cyril Chapuy , International General Manager of L' Oréal Paris .

"I grew up with the conviction that I would be able to do everything a man could do. It is this philosophy that family has made me the person I am today. Become a spokesperson for L'Oréal Paris and say the slogan " Because you're worth it " for me is a great way to invite all women to assert with confidence. I am delighted to begin this new adventure with such iconic brand , "said Zoe Saldana .

Zoe supports microcredit association FINCA Haiti , a structure that provides financial services to low-income entrepreneurs . It also invests in initiatives to raise awareness of autism.

Zoe becomes muse L'Oréal Paris alongside Julianne Moore, Freida Pinto, Eva Longoria, Blake Lively, Lara Stone, Ryan Reynolds , Laetitia Casta or Jane Fonda .

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