You're a Walking Commercial Without Being Paid

You're a walking commercial and you don't even get paid with it! Yes, you turned yourself into a barcode using it, flashing it and, sometimes, even boasting about it! Walking the streets of Nice, today, has got me thinking: are we all promoters without, maybe, even knowing it?

You pay the brand for their advertising

Definitely, we are more than the industrialized era and the mass consumption society! We are tagline walking humans! I've seen a lot of people, today, wearing clothes that had logo's brands on it. Some may be very proud! Some may feel the guilt, right now! You're in the middle of a big manipulation! Who needs to pay big advertising channels in order to promote when we have humans paying brands to promote them, for free?! We have them voluntarily and happily walking! With the brand's name right in front of everyone's eyes, screaming it to buy them!

The more luxurious, the merrier

As the brand's name is even more luxurious, the pride is even higher! We're part of a social status, we're good! Just like the famous bag with the initials on it that everyone is eager to wear it! Or the shoes that are so uncomfortable to wear but you must wear it because it's ...class, it's part of the game. A study led by Liselot Hudders, called "The Rivals Wear Prada" (another form of advertising right in the title) shows that women tend to buy luxury goods for the status, the pleasure and the uniqueness. So, the bigger the names on the clothes or bags or shoes, the merrier! The best form of advertising is you, definitely!

One big jacket with the name of the brand written on it was in the window of a well-known magazine! Definitely, it will be a huge success, soon out of stock...as the brand has a resonation! People must wear it to be part of the gang! Otherwise, they're unhappy, miserable, their life sucks!

To be part of the gang

So, we're wearing adverts on us with pride, voluntarily and we even pay for this! It's us who are paying the brand to get more visibility! It's us to flash it into society! It's us who decide it! Definitely, it's us! Because it's trendy, because it stands in the line, because we're with the modern gang, because we feel like we deserve it.

Feels good wearing a t-shirt with the brand's name on it, isn't it? You feel like you're part of a team, it suits you, it's not Chinese, it's quality! Really?

Press Releases ...when media pays brands to advertise them, for free (that's another subject)

It's just like the press releases that we receive at the office! Everyone is a piece of advertising begging to be published, for free! But with the idea that they are ... information! What are magazines, right now, rather than businesses ... a few articles and lots of advertising images?! The same with wearing clothes with brand's name on it!  Publicity, for free, for the brand! As for you, you pay, my friend!

Editor Andra Oprea