• Photo by Thomas Iannaccone / WWD

     

     

     

  • Photo by Thomas Iannaccone / WWD

     

     

  • Photo by Thomas Iannaccone / WWD

     

  • Photo by Thomas Iannaccone / WWD

     

  • Photo by Thomas Iannaccone / WWD

     

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Photo by Thomas Iannaccone / WWD

 

 

 

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Victoria's Secret Fashion Show: the work behind the show

fashion & stylenews

11 November 2013
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Victoria's Secret Fashion Show is coming soon: on the 13th of November at the 69th Regiment Armory, the show is scheduled. A lot of work, a combination of art, fashion and technology are on for this show.

What is the world of Victoria's Secret Fashion Show 2013?

A magnificent show is prepared with the theme of Snow White and her Snow Angels in filled Swarovski Elements crystals. A fairy-tale that is meant to be an extravagant show and where every details counts. For this edition, 20 Swarovski creations will be modeled by top Victoria's Secret models like Candice Swanepoel, Lily Aldrige, Karlie Kloss, Alessandra Ambrosio, Doutzen Kroes, Adriana Lima.

One fabulous element to add to the show will be the 3-D printed technology mixed with "custom-produced crystal fabric" (as Alexandria Nahlous, senior media manager for Swarovski North America Ltd. says) inspired from northern light, aurora borealis. The AB Effect will be on the end of the show in a high-tech costume created by Bradley Rothenberg from 3-D printing company Shapeways. There will be geometric filigree elements of a snowflake motif with millions of illuminating Swarovski crystals.

"The Snow Queen is the iconic ice queen, and her Snow Angels are very angelic. Almost everyone will have a wing, a crown or feathery-looking capes embellished with AB crystals," said Monica Mitro, executive vice president of communications and events at Victoria's Secret  cited by WWD. Also, Mitro declared that this year budget is higher than last year with an estimate of more than $12 million.

The show can be seen on CBS and on Victoria's Secret platform, VSAllAccess.com.

Editor Andra Oprea