Timberland exposes the Yellow Boot in the streets of Paris

The consulting agency, Vizeum, along with Posterscope, the international network specialized in outdoor advertising, belonging to the Dentsu Aegis Network group, create the event with Creative Solutions JC Decaux bus shelters in the capital to allow to Parisians to rediscover the Yellow Boot, the iconic Timberland shoe.

Since October 26, 10 bus shelters in Paris reveal the Timberland flagship model in a showcase setting tailored to beautify and highlight this now legendary timeless shoe.

On the occasion of this event, four artists have customized 7 of 10 shoes exhibited in a street style art, consistent with the signing of the Yellow Boot Timberland, "We built it, you made it."

This campaign is visible in the streets of Paris until November 2.