The Victoria's Secret Angel, Lily Aldridge is the new face for the XOXO campaign.

The XOXO campaign:

The "Hugs and Kisses XOXO" campaign was created in the 90s by the American agency Laspata Decaro. It had over the years many great names as representing the brand. Let's remind you of some of them: Christy Turlington, Tyra Banks, Helena Christensen, Amber Valletta, Claudia Schiffer and, recently, Erin Heatherton.

Now, for the fall campaign launching in September, the 27 years old model Lily Aldridge is taking the role. The campaign will be photographed by Rocco Laspata in New York showing the Victoris's secret model in various sexy outfits signed Hugs and Kisses XOXO, Lily Aldridge.

Lily Aldridge already has her fashion collection called Lily Aldridge for Velvet.

More fashion news: 

Christy Turlington Returns for Calvin Klein campaign