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The top model Anouck Lepère for the new Audemars Piguet campaign

fashion & stylenews

2 September 2013

Audemars Piguet introduces the new worldwide advertising campaign devoted to women. This campaign is made up of beautiful photos of the top model Anouck Lepère and introduces a new slogan: «every rule has its exception» reflecting this mind of independence dear to the brand and to its clients. It is about the feminine interpretation of the powerful campaign which the brand launches last year: «to break rules, it is first necessary to control them». She will accompany the existent institutional and commercial campaign from September, 2013.

«Audemars Piguet contacts the independent women who have character and appreciate progressive beauty, know-how and tradition. These stocks continue guiding the vision of the brand across time and represent the soul of Audemars Piguet. We think that this new advertising campaign picks up the petrol of our brand», asserts François-Henry Bennahmias, managing director of Audemars Piguet. 

Audemars Piguet creates watches and movements devoted to the women since 1883 and always offered them exceptional creations conceived to reflect their attitude and their womanhood. Today, Jasmine Audemars, chairwoman of the board, is the only woman at the head of a big watchmaking home. She represents the values of the brand and the audacious mind of independence as well as the seizure of power of the women who express themselves across this new campaign.