The Strength of A Costume at Milan Fashion Week

BOSS UNVEILS ITS FALL/WINTER 2022 COLLECTION DURING ITS SHOW IN MILAN

BOSS continues to deepen the concept of "Be Your Own BOSS" with an Autumn/Winter 2022 collection that deconstructs the idea of ​​power dressing by referring to BOSS's link with sport.Unveiled at a celebrity event at the Velodromo Vigorelli in Milan on the evening of September 22, the collection takes iconic pieces from the archive as its starting point and reinvents them to redefine what it means to be your own BOSS.The new collection was unveiled in front of an audience of over 1,000 guests. The parade was followed by an after party with a DJ set by Honey Dijon and Orazio Rispo.

Inspiration from the motorcycle world

Inspired by the world of motorcycling, the place was characterized by large metallic spheres, lit by graphic light beams and lasers. Bikers dressed in black BOSS outfits performed a gravity-defying Derformance indoors as the backdrop to the fashion show. The event is one of the brand's social media highlights. To match the desire to buy looks in the moment, BOSS has chosen the very successful "See now, buy now" approach already proposed during the BOSS x Russell Athletic and Spring-Summer 2022 shows in Dubai in beginning of the year.

Androgynous Looks 

BOSS campaign stars - Naomi Campbell, Future, Khaby Lame, Anthony Joshua and Alica Schmidt marched, joined by Ashley Graham, Jordan Barrett, Big Matthew and Adut Akech. Also in attendance were Brand Ambassador Lee Minho, Fragrance Ambassador Laura Harrier, J Balvin, Bella Thorne, Ross Butler, Patrick Schwarzenegger, Tinashe and Tenoch Huerta. Content creators like Younes Zarou, Blake Gray, Akamz Twenty, Bella Poarch, Chase Hudson, Zach King and Ox Zung were spotted at the event.The Fall/Winter 2022 show was streamed live on multiple platforms. Parts had to be purchased instantly within 13 Days of EuroDe. In the UK, BOSS also became the first premium brand to allow customers to shop directly from its TikTok livestream, thanks to the new 'TikTok Shop' feature.