The New Ferrari Showroom and Atelier in Monaco

The roar of Ferrari engines now resonates in a new setting in the heart of Fontvieille. On Friday, September 12, BPM Exclusive inaugurated two new strategic spaces: a state-of-the-art Workshop, located at 19 Avenue Albert II, and a showroom dedicated to pre-owned Ferrari vehicles, at 16 Rue du Gabian.

Together, these locations total more than 1,300 m² and offer much more than an automotive showcase: an immersive space designed to welcome enthusiasts and connoisseurs into the refined world of the Prancing Horse brand.

A new chapter for Scuderia Monte-Carlo

These openings mark a decisive step in the development of Scuderia Monte-Carlo, a subsidiary of BPM Exclusive, which retains its new vehicle showroom at the historic address on Avenue Princesse Grace.
The new complex replaces the former pre-owned showroom at 14 Rue du Gabian, thoroughly modernizing the customer experience. A true focal point, it now brings together all of the brand's services in a single setting, in a contemporary and innovative atmosphere.

Ferrari excellence at the service of enthusiasts

Designed as vibrant spaces, the Workshop and the pre-owned showroom do more than simply display or repair cars: they embody a comprehensive vision of the Ferrari experience in Monaco.

Customers will discover:

Ultra-modern workshops, capable of handling both internal combustion engine and hybrid models, and even historic Ferraris.
A premium after-sales service, a true pillar of the relationship between the brand and its enthusiasts, combining technical expertise and personalized support.
Exclusive services, ranging from tailor-made customization to the use of genuine Ferrari parts. "BPM Exclusive's strong desire is to bring together all the services related to each of our brands in the Principality," emphasizes Guido Giovannelli, reaffirming the brand's strategic presence in the Principality.

More than a workshop: a place for automotive life

Designed as a space open to the Ferrari community, this new showcase will also host exclusive presentations, immersive experiences, lifestyle fashion shows, and even broadcasts of major motor racing events, from the 24 Hours of Le Mans to the Formula 1 Grand Prix.
In perfect harmony with the rhythm of the Monaco calendar, where automotive events hold pride of place, the new BPM Exclusive Ferrari Workshop and Showroom is already establishing itself as a must-see for lovers of fine mechanics and extraordinary experiences.