The Jean as the mix between technology and tradition

UNIQLO launches its denim collection, a meeting between technology and tradition.

In 2016, UNIQLO inaugurated its denim research center in Los Angeles.

Because UNIQLO is actively reconsidering what modern jeans should be today, the brand has studied with the utmost sincerity the subtleties of making classic denim, from weaving the fabric to stitching the seams, the result: Seven Lines of jeans.

Free to adapt, free to innovate, the philosophy of UNIQLO respects the heritage of denim as fabric designed for everyday life and strives to make the highest quality accessible to all.

The Ultra Stretch Jeans, the inevitable Selvedge, the Damaged, the Miracle Air, the Jogger denim pants and finally the jackets and the shirts make up this denim collection which adapts to all morphologies, all personalities, for all for a lifetime.

The jean collection is part of the LifeWear Uniqlo philosophy.

While jeans originated in the United States, there has been a particular evolution in Japan, especially in recent decades. While most jeans factories around the world abandoned traditional weaving machines to larger-volume production machines, Japanese factories, safe for their longevity and high quality, have preserved them. This is why Japanese denim is today one of the most remarkable in the world.