The French brand Longchamp chosed Alexa Chung to be the muse for the new spring campaign. The IT girl is very known among the fashionistas and the fashion addicts, so this would be a plus for the brand and its awareness. The campaign will mark the 20th anniversary of its best selling bag, Le Pliage.
The campaign was shot in St Tropez. Here, Alexa Chung appears behind the wheel of a convertible vintage Fiat with the Longchamp bag. Quite an idillyque image!
The campaign was shot by Max Vadukul with Alexis Roche as a stylist and Jean-François Julien making a short film for the New York Fashion Week.
Longchamp is very confident in the campaign going all the way digital having in mind the last Coco Rocha digital campaign that was very successful.
Editor Andra Oprea
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