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The Inauguration of Mercedes Benz at Villeneuve Loubet


The opening night of the Mercedes-Benz showroom Villeneuve-Loubet has happened on May 21 and more than 1,800 people were present.

The theme of the evening "Meet the Stars" with a true "Montée des Marches " red carpet vibe and many photographers under the direction of photographer Gil Zetbase shooted like at the Cannes Film Festival, which took place at the same time.

The Evening of the inauguration of Mercedes-Benz showroom was a mixture of themes of art, fashion and legendary automobiles. With the staging of vehicles like the new AMG GT, CLA SB, GLE Coupe, B Electric, S Plugin, Old Timers, Smart and exposure of the most beautiful parades and Mercedes Classic and fashion presentations like La Rena Slovakia with the new collection of coats and furs, jewelry with ORUS Jewelry, Carmen Steffens shoes, Hugo Boss, a long time partner of Mercedes-Benz. 

The art was represented by Michel Franck workshop that presented four sculptors: Erik Salin, Laurent Bosio, Youn Cho and Herve Nys, Workshop Gallery Elvina, B Boutin, Marina Sculptor.

The musical atmosphere and not only has been created by the singer Micka Aubertin, finalist of the New Star and the exceptional participation of DJ BOZANDMONSTRR, the outstanding participation of the  illustrator and painter Rachel Bergeret with the realization of live painting for about 1.30 h, the presence of the makeup BeUP Cosmetics workshop.