• Photo courtesy of By Malene Birger

Photo courtesy of By Malene Birger

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The fashion designer BY MALENE BIRGER quits her job

fashion & stylenews

14 January 2014
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The designer of By Malene Birger quits her job and hands over the keys of the artistic direction

Malene Birger announces its withdrawal from the artistic direction of By Malene Birger A / S.

The goal for the coming months will continue to oversee the design teams and the creation of the fashion house . This way, Malene Birger will devote her time to creative projects with her new BIRGER1962 business .

In 2003 Malene Birger founded the international brand, with IC Companys A / S investors. In 2010, she decided to sell her shares to IC Companys. Ever since Ms Birger , the design team and the direction of By Malene Birger focused on the development of brand identity and aesthetic universe.

The sale had established a long-term strategy that reaches its conclusion with the departure of Malene Birger .

Vision, beliefs and values ​​communicated when the company was founded will continue to live and be expressed by the artistic direction of By Malene Birger . Their job will be to develop the distinctive design and brand signature .

"I will give the keys of the artistic direction to my studio manager , Christina Exsteen, Muriel Thies and design team. Christina has worked closely with me since I founded the company and for the past three years we have prepared for this day. I know I 'm leaving a well established and healthy with its own brand identity . And I am excited to see the realization of the future creative projects, By Malene Birger and between Christina . Together, we have worked hard on a strategy for By Malene Birger A / S, and I am confident in the fact that the company will continue to be successful and international respect , "says founder , Malene Birger .

The design team will be led by Malene Birger , to explain the situation and prepare the ground for the next collections until spring / summer 2015.

" My main goal and my ambition for the brand is to develop and enable By Malene Birger A / S and its full potential - a development with roots and respect for the original DNA and the universe the brand. I see this development as a natural step in brand building and international growth. We are happy to say that recent results reinforce the strategy, and we now have the right team to move forward , the new constellation provides exciting new possibilities, " says CEO , Charlotte Egelund .