The Emerging Trends Fashion Challenge

lifestyle & tra…events

6 June 2012

This year, The SYNERGY Events is teaming up with HYPE Fashion Show Production and Marketing, an independent boutique style company based in the South of France, to present unknown designers the opportunity to create new looks to be showcased in one of the fashion capitals of the world in Paris, France.In collaboration with HYPE Fashions, The SYNERGY Events, a Boston, USA based company that constantly redefines what is vogue and refined through its high-end events released their plans for the Emerging Trends Fashion Challenge Paris; a fashion challenge for up-and-coming global fashion designers.

The company has hosted four Emerging Trends fashion shows during Boston Fashion Week in the past, each one showcasing designers from all over the globe, from Iceland to China and everything in between."We are pleased to present this opportunity to global emerging talents who need the most exposure over established brands. We are looking forward to helping launch unknown brands by casting the spotlight in Paris, one of the fashion meccas in Europe and the city of romance and sophistication." -Reaz Hoque, The SYNERGY Events.

The three very talented and experienced judges for the competition include, Artem Balawv, Barry Laden, and Julissa Matrich. Artem Balaev is the co-Founder and General Producer of Aurora Fashion Week in Russia. He has organized and put on numerous catwalk shows for top of the line designers in Russia and Saint Petersburg. Barry Laden is a British fashion entrepreneur, who is most widely known for his creation of The Laden Showroom. This is the UK's largest independent showroom and retail space for the promotion of budding designers. Other accomplishments include, revolutionizing the sale of rubber and leather clothing and the creation of The London Fashion Bus.

In 2011, the British royal family awarded him the MBE medal for his great service in the industry of fashion. Julissa Matrich has produced shows in New York Fashion Week, Amsterdam Fashion Week, and is in the process of executive producing "Curacao Fashion Week," which is one of the biggest fashion weeks in the Caribbean."This is a very exciting partnership and natural next step in the development of HYPE Fashions. When it comes to fashion events, Paris is the place to be and the Emerging Trends event is a great opportunity for emerging designers to showcase their work in one of the world's fashion capitals." -Sarah Oosten, HYPE Fashions.

The winning designer will receive a prize worth over $10,000, including $5,000 cash, complimentary participation at Cannes Love fashion 2013 or Emerging Trends 2012 during Boston Fashion Week (a $2500 value) and major European press coverage (over $2500 value). 

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