The Documentary Series DO YOU with Cara Delevingne and Puma

The documentary series "DO YOU" brings together an arsenal of strong women from a variety of backgrounds, the common thread of which is a mixture of courage and confidence. The "DO YOU" campaign encourages women around the world to have confidence to focus on their strengths and shape their own universe - because each one deserves to be heard and can change one's own life and other's.

The first film shows how Cara, with the help of the UN High Commissioner for Refugees, traveled through northern Uganda to visit several refugee camps. She evokes this overwhelming experience, and her motivation to change the lives of young women all over the world. In the second episode, Cara meets Monique, Alexis and Violeta of Get Lit, a group of young girls who rely on poetry to improve the literacy of Los Angeles youth and empower them. In the third episode, Ryhana Dawood, founder of Martial Smarts and a martial arts teacher, gives Cara a powerful lesson in self-defense. Finally, in the last episode, we meet Natalie and Daniella, who confide in their experience of harassment and how they have managed to overcome this painful chapter of their lives.

"This is one of the most incredible experiences of my life," confesses Cara. "It completely changed me. What has particularly affected me is to observe these young women and discover their journey, what they are facing. But what impressed me most was their strength, which prompted me to create this documentary series for PUMA, because I wanted to act to offer women a platform to share their story. "

PUMA and Cara have also teamed up to design two unique basketball laces that will go on sale as of July 27 in the US and Europe. The profits made by selling the laces of the Basket Heart "DO YOU" will be donated to UNHCR, an organization to which Cara is very attached and with which she has already collaborated during her first trip to Uganda.

With their audacious and discreet look, the laces of the Basket Heart "DO YOU" adapt to all styles. For a more bold look, Satin laces come in black with a digital print "DO YOU-BE YOU" in white. In more classic fashion, the Woven laces are available in white with a "YOU-BE YOU" lace attachment. These limited editions are sold exclusively in Europe by Foot Locker and in the United States on Puma.

For people who wish to be part of Cara's "DO YOU" movement, you can share your story with the #DoYouStories hashtag. Cara will select 10 women from all contributors. They can meet her personally to discuss their experiences, inspirations and dreams.