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TFWA Cannes 2013: A Brand New World


25 October 2013

The edition of the Tax Free World Association , the world famous TFWA has recently been held in Cannes as usually from 20 to 25 October 2013 and in a very " Brand New World " spirit. Not to be missed event by the Big Players , beauty reaffirms its importance to the Duty Free and Travel Retail industry.

A total of 464 exhibitors were spread over 21,200 m2 of the Palais des Festivals in Cannes, including 126 industry perfume / cosmetics. Among the most represented countries were France, the United Kingdom, Germany , the UAE , the U.S. , Korea, Russia, Holland, Spain and Italy.

All the "big" luxury therefore had mobilized their teams for this business stay on the French Riviera : Coty , L'Oreal, Estee Lauder, La Prairie , Hermes, Beauté Prestige International, Bourjois , PUIG , Beiersdorf , ARTDECO Group ...

Beautypress team rushed to the site and had the privilege to interview the actors of cosmetics:

Jeanne Arthes presented among others its other new boxes as Christmas approaches . Jean Patou Paris was present with " Joy Forever" , a redesign of the iconic fragrance of the Parisian house , where the perfumer Thomas Fontaine has made an exclusive conference on 21st at 18 o clock.

Ingrid Millet, strong brand for a new identity , could unveil its new range of products for the complexion . Polaar presented its new range for men Polaar Men. LuluCastagnette and Mauboussin , held by the group Lorience Paris, were also on hand with their new fragrance " Mauboussin Rose for Her " and 3 other " Young Parisian " for LuluCastagnette .

Yves Rocher also met a strong national and international acclaim for its products Elixir 7.9 . ITF Germany was also in the news with new fragrances Trussardi " Trussardi My Name " and Pomellato " Pomellato Nudo Amber ." Perfumes Corania breathed Lafleur Cherry with their new rating among Solinotes collection.

Also new fragrance for Thomas Sabo " Charm Rose Intense" , for it was the Ahava concentrate OsmoterTM of the Dead Sea.

A Perfume for a New Generation: leitmotif of the last perfume launch of the INCC Group for Mercedes -Benz : " Club" , presented at the Majestic Barrière at a cocktail party Monday 21 .

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