TAG Heuer takes over Saint-Tropez in summer

With its success in 2015, Tag Heuer settled for the second consecutive year in the resort of St Tropez.

This small village of legendary sinners of over 5,000 inhabitants is about to revive, as every year, the excitement of a romantic jet-set of this Tropezian lifestyle as unique as it is timeless. At the heart of the village in the iconic Grand Passage of Allard Street, the pop-up store TAG Heuer - opened with its partner and longtime friend Kronometry1999 - is an invitation to discover the world of the brand "Swiss Avant guard since 1860 "in a space completely connected to its reopening in 2016. This early season ephemeral boutique displays the new concept of TAG Heuer connected soon to be available on the French market. The connected bar watch will take place among the 4 universes of expression of the brand: sports, lifestyle, art and know-how & Heritage.

To refer to notions of performance, innovation and avantgarde, specific to the brand and its #DontCrackUnderPressure mindset, a virtual reality experience immerse the user in a unique position and generating an unforgettable emotion. In the end, a universe where natural materials blend harmoniously with technical subjects to offer, in a warm atmosphere, a unique experience in a demanding international clientele.