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T.O by Lipton x Cirque du Soleil, aquatic TV campaign

editorial & artculture & photo…

3 November 2015
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Born from the collaboration of TO by Lipton with Cirque du Soleil, this film is in the form of a dazzling aquatic choreography. It celebrates the magic of movement and the infusion of flavors embodied by revolution TO by Lipton. Cirque du Soleil is known worldwide for its exceptional shows; some such as "OTM" and AmalunaTM feature spectacular aquatic sequences. Its creative team designed a customized performance where 8 of his swimmers deploy a siren virtuosity. International stature athletes, some belonged to the Canadian Olympic synchro teams.

Ballet in the brewing chamber

In this ballet, we discover that the artists immersed in the infusion chamber by TO by Lipton. Each embodies a fragrance: Blue Dragon Oolong No. 45, the perfumed infusion, Oolong Dragon Kiss N ° 45, perfumed citric, Lemon Caprice No. 97 and fragrant brew Island Kiss No. 74. They release over their acrobatic clouds and colors. Swimmer becomes tea leaf and the tea leaf the swimmer. Brewing the infusion, at the source of the revolution flavors TO by Lipton, then takes the size of a multisensory aesthetic experience. This entire ballet comes to life on the famous music of Swan Lake whose melody was remixed by Dominic Howard, exclusively for TO by Lipton.

Lipton and Cirque du Soleil are both visionary founders who have continued to renew the traditions of their universe: Sir Thomas Lipton tea, Guy Laliberté and Gilles St Croix for the circus. Both offer experiences of high quality and exceptional sensory stimulation.

To view this release of flavors, advanced technologies have helped create costumes capable of taking tubes and release systems for the release of dyes, gels and bubbles. Similarly, the creation of digital models were able to reproduce the movements of the eight swimmers and was entrusted to the visual effects company The Mill, multi-award-winning for its feats, including the blockbuster Gladiator.

The film is visible on the TO-Lipton site from November 2 and is released long version (60 seconds) on TF1 and France 2 at 20:00 Sunday, November 15.