Related articles

Top Trending Colors for Spring Summer 2022
Top Trending Colors for Spring Summer 2022

WGSN, the global authority on trend forecasting, ...

read more
The Top Trends For the  Autumn/Winter 22/23 Colours
The Top Trends For the Autumn/Winter 22/23 Colours

WGSN, the global authority on consumer and ...

read more
Trophy Trunck for Monaco Grand Prix by Louis Vuitton
Trophy Trunck for Monaco Grand Prix by Louis Vuitton

Trophy Trunck for Monaco Grand Prix by ...

read more

Sustainable fashion: the interview with the designer Mihaela Stoica

fashion & styletrends

23 June 2014
0 Comments

Sustainable fashion, a concept more and more discussed here on Stylezza. I invite you to take a few steps into this world by pointing out the major ideas about this concept offered by sustainable fashion designer, Mihaela Stoica.

S: what is sustainable fashion?

MS: Oh, this question itself says so much! Already we have the syntagma 'sustainable fashion' , that implies another existence and splits the world into 2 categories: sustainable and un-sustainable=> why is there un-sustainable fashion out there?! And then we have the question 'what is it?', which unfortunately shows that not only un-sustainable fashion exists, but it's the dominant, and sustainable fashion appears as an exotic fling.
Anyway, grosso modo put,  it implies social responsibility and environmental awareness and this applies to the creation process, sourcing, concept etc. You know, things that make the world go well.Sustainable fashion is a natural part of a specific life style, but be careful not to treat it as an ephemeral trend.

S: Why did you chose to create sustainable fashion designs?

MS: The shift happened at one point all of the sudden, actually it was a consciousness shift and after that things evolved naturally. As I said, it is a part of a lifestyle, you cannot do or wear sustainable fashion and eat plastic. Personal cultivation leads one way or another to this area. 

S: What is the place right now for sustainable fashion on the market?

MS: The wave is getting bigger and bigger so watch out! Definitely it's a great time for sustainability, there are more and more brands, specific fashion trades shows (Greenshowroom in Berlin), fashion competitions (Sponsor Me Awards in London), concept stores that chose to sell only responsible brands, things are getting there. This year I took part of Icone Suite, a sustainable dressing put together for the starts from the Television Festival of Monte Carlo, and the impact was amazing! Time solves everything. 

4. What sustainable fashion porposes in terms of designs? 

MS:  I can only speak from my point of view and what I try to propose through my brand, SHTOICA. I think the message behind the clothes is very important, to start with. If the message is connected to degraded values, then it doesn't matter if the product is hand made or fair trade or that the fabric is organic. There must be a solid base. For me, the trends that I follow in my artistic work are spiritual. This has a big impact on the esthetic of the brand, because the pieces are for the long ride, there is a classic approach in relationship with the universal neutral values, but then I try to integrate the spark. Subtle, coherent, humble. 
Of course the feel is different than fast fashion, that relies on impuls and ego, where slow sustainable fashion is about intuition and essence- the true luxury.

There is a lot of terminology here, slow fashion, responsible, sustainable, fair trade, organic, hand made etc, fear not, they all blend at one point. 

Read also: Sustainable Fashion at Television Festival in Monte-Carlo 

Editor: Andra Oprea

Fashion Designer: Mihaela Stoica

Comments (0)

Do you have something to say?

Editor's Pick

Streetwear Generation: will sneakers replace stilettos for good?
Streetwear Generation: will sneakers replace stilettos for good?

Streetwear Generation: will sneakers replace stilettos for good? ...

read more ›

Trends

Zuhair Murad Spring/Summer 15 lookbook
Zuhair Murad Spring/Summer 15 lookbook

For the Spring Summer 2015, haute couture house Zuhair Murad makes a step towards a more ...

read more ›
Rock ’n’ Roll for John Richmond Spring 2015
Rock ’n’ Roll for John Richmond Spring 2015

Rock 'n' Roll is the refferance word for John Richmond Spring 2015 fashion collection.  It is ...

read more ›

Editorial

The top 7 types of women on Facebook
The top 7 types of women on Facebook

Women on Facebook, lots of them, squirreling, scrolling, drooling! I like women who share things on Facebook ...

read more ›
American vs French brand culture at TFWA Cannes
American vs French brand culture at TFWA Cannes

This year 30th edition of Duty Free & Travel Retail Global Summit (TFWA) at Cannes is a ...

read more ›