Burberry held an event last week to celebrate its newly expanded store in Munich, Germany.
The cocktail event, held at the store on Perusastrasse, was hosted by British actress and Burberry model Suki Waterhouse and attended by over 250 guests including Justin O'Shea and Paula Reed of My Theresa, digital influencers Katja Schweitzberger, Anne-Kathrin Bieber and Madeleine Alizadeh and Munich based creatives Oliver Holy, Kera Till and Minzi Zu Hihenlohe-Jagstberg. German DJ Britshop performed a live set.
The store reflects the brand's global design concept, drawing reference physically and digitally from the brand's global flagship in London, 121 Regent Street. Set across two floors, the store features video walls with enhanced audio-visual capabilities which broadcast Burberry content and live events directly from the brand's global headquarters in London.
Featuring the full menswear and womenswear product range, the store also includes a dedicated Burberry private clients lounge, menswear tailoring area and Burberry Beauty area.
Collections: Burberry Prorsum, Burberry London, Burberry Brit, Accessories and Burberry Beauty
Categories: womenswear, menswear, accessories, eyewear, watches, fragrance and make-up
Suki Waterhouse is the current face of Burberry Make-up and the Brit Rhythm fragrance, and features in this season's Autumn/Winter 2014 global advertising campaign.
Burberry has seven existing stores in Germany with a retail presence in Munich, Berlin, Hamburg, Frankfurt and Dusseldorf.
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