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Stuart Weitzman unveils its first TV ad with Gisele Bundchen

fashion & stylenews

31 August 2015
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Stuart Weitzman presents its first TV commercial with Gisele Bundchen at the MTV Video Music Awards.

The House of Stuart Weitzman is proud to present its first television commercial featuring Gisele Bündchen, face of the brand at the 2015 edition of the MTV Video Music Awards on August 30. Directed by the famed fashion photographer Mario Testino, the film in black and white tells about the connection between the brand, the dance and music. Known for naturally combining style and function, the House of Stuart Weitzman launches its fall collection with a visual narrative of this message in the form of a video clip for television.

In the film, Gisele wears the KOKO boots in stretch leather and plunged dance the Electric Slide alongside a cast of exclusively male dancers, with choreography signed Marty Kudelka at Millennium Dance Complex, world famous dance school. Into authentic movement, beauty and grace of Gisele capture the emotion provided by the dance floor made of Stuart Weitzman boots. In recent years, dance shoes Stuart Weitzman have become an unique and original story unique to the brand, which has in effect built a reputation for excellence by creating custom shoes for tours of the biggest stars of music, including Beyonce and Taylor Swift. The film pays tribute to this unique craftsmanship and the resonance of the music industry, so giving all due importance to its diffusion in an awards ceremony that celebrates the fusion of music and performance.

The TV commercial is a 30-second preview of the video clip of the brand designed for social networks "Make That Move", to be released on the brand website. Social networks take care of feeding the discussions by encouraging followers to share the video accompanied by the hashtag #inourshoes. To continue the theme of style and function that showcases the expensive stretch materials to the creator, Gisele will appear on the screen with a floor boots punchy duo: the LOWLAND dipped black leather thigh boots and lace-up sneakers DOWNTOWN. This is Maluca Mala, progressive performer, model and muse, who lends her voice to the energetic song produced by DJ Solidisco.

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