Having delighted the guests of the Hyères Festival of Fashion last April, the beer premium Peroni Nastro Azzurro comes to Cannes for this 66th edition of the Festival. At this occasion, the Italian icon will be present on May 19th, 2013 on the Magnum beach Cannes to accompany the projections ASVOFF of fashion short films.
IN THE PROGRAMME
ON SUNDAY, MAY 19TH OF 19 H22H:
A «Special Cannes Fashion Film Aperitivo by Peroni Nastro Azzurro» party , is an event imagined in association with ASVOFF, 1st International Festival of the Fashion Film which is held in October every year in the Centre Pompidou in Paris. The beginning of the party under the sign of fashion where the guests will be able to discover short film and photographers such as Mike Figgis (Leaving Las Vegas), Ellen Von Unwerth or even Bryan Adam, but also stars as Tilda Swinton, Rossy de Palma or Danny Trejo. The projection will be followed by an exclusive live performance of the actress and icon Joana Preiss played wioth the film directors as Christophe Honoré or with Olivier Asayas or in collaboration with artists like Nan Goldin). Peroni Nastro Azzurro offers Aperitivo Peroni ", a concentrated solution of Italy refreshment of the papillae for the guests for the festival. Authentic Italian tradition, the famous aperitivo are made up of delightful plates of antipasti with a typical Italian flavour served with a light and cool Peroni Nastro Azzurro. Cocktail and projections from 18 h till 22 h.
For 2 years, Peroni Nastro Azzurro supports ASVOFF actively, an event articulating around a programme of short films with big names and emergent talents of the contemporary crestions and federating many guests of fashion and of cinema (William Klein, Peter Knapp, Daphne Guinness, Rick Owens, Claude Montana, Rossy de Palma, Elizabeth Quin, Olivier Saillard, Woodkid).
On the occasion of the 66th, Magnum, the iconic mark of icecream, will open the doors of its private beach, called Magnum Cannes, a space entirely devoted to pleasure of live experiences around topics like Glamour, sensuality, passion, pleasure. The brand casts anchor in the world of the cinema thanks to its collaboration with muses of international reputation, which represented it in accomplished advertising sagas like true films.
More information: www.mymagnum.fr
Address: BEACH MAGNUM - 64, avenue de la Croisette
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