Skin care tips

Personal belief, respect for environment, circumspection for health... the Frenchwomen turned to bio and natural beauty products. However, behind these 2 close notions a confusion persists. As part of the Workshops of the bio, CEGMA TOPO gathered, for the second edition, the opinion of French people on their perception of beauty Bio products.

A definition of a bio product of beauty in evolution since 2009:

The Frenchwoman defines first of all a bio product as a natural product, without chemical substance. The consumer in 2011 seems better informed than in 2009 because she inserted the fact that ingredients come from the organic farming. Other evolution in comparison with 2009: it links less often a bio product to a respectful product for environment or to a dear product.

But in the end, 23 % of the Frenchwomen confess not to know what a natural product differs from a bio product.

The quality-label: main landmark of organic product:

The quality-label remains the first criterion of identification of a bio product (it is case for 48 % of the bio users).

But, confronted with the main quality-labels of the market, barely 30 % of the users of organic produce acknowledge them.

Feature in comparison with 2009: to acknowledge a bio product, the Frenchwomen scan less the ingredients which compose it.

A growing mistrust as for the effectiveness of organic product:

The Frenchwomen have more doubt on the effectiveness of the organic products than in 2009 (a third of the users of a bio beauty product issues doubts in relation to organic produce). On the contrary, price represents a brake less to the purchase for the consumers of bio beauty product than in 2009.

« The Frenchwomen declare to use more natural products than organic produce. There is a true confusion between both notions. It is urgent to standardize certifications to clarify the market and help the consumers to see well there more » concludes OLIVIER HERBAUT, consulting CEGMA TOPO.