Shiseido presents Reverberation, Pavilion of Light and Sound Designed by Shigeru Ban

The Shiseido Group's high prestige brand "clé de peau BEAUTÉ," will exhibit 

"REVERBERATION─Pavilion of Light and Sound" designed by Shigeru Ban. The exhibition will be on view from May 8th (Friday) to May 9th (Saturday) in the courtyard of the Palazzo Pisani Conservatory in Venice, Italy. The project will be on simultaneous display with Vernissage of the 56th Venice Biennale, the greatest celebration of contemporary art worldwide.

This project, by producing a pavilion designed by Shigeru Ban, one of the most renowned architects, is a collaboration to take on new creative challenges, and is part of the clé de peau BEAUTÉ brand's global strategy.

The site for the exhibition, the Palazzo Pisani Conservatory, was built in 1603, and is one of the most refined historical buildings in Venice. Shigeru Ban was inspired by the "Lights of Venice" theme of clé de peau BEAUTÉ's 2015 Autumn / Winter Collection, and has created a dynamic design, that at the same time has a delicate and sensitive visual presentation of the brand's concept. Inside the unique pavilion space created with approximately 90,000 makeup cases, visitors can experience the mysterious light and shadows of Venice, and also enjoy musical performances.

"The first time I saw the palette of clé de peau BEAUTÉ, the dark blue colors looked to me like a tile that reflects and absorbs light. So I've taken this palette and stuck them on both sides of the acrylic sheets, spaced in 9 mm gaps, just like tiles. They reflect light, and make darkness in the interior and through the spaces between them, a wavering light which is characteristic of Venice, flows into the structure reflected from surface of the water functioned as a fixed weight. 

When I stood in the courtyard of the Palazzo Pisani Conservatory, I heard sounds from out of nowhere. These sounds were not music per se, but rather a component of the unique environment of this space.

This is a space filled with mysterious light and shadows, and harmonious sounds. This is not makeup applied to a historical facade, but rather a method for drawing out the charm of the existing context." (Sigheru Ban)