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Solange Knowles and Margot Robbie in BOSS x Jason Wu

28 March 2014 · Fashion & Style › Look of the day

HUGO BOSS celebrated the opening of the largest BOSS Store in Asia Pacific, this Thursday, March 27 at Hong Kong. For this occasion, a party was held at the famous "Pier 7" with the exceptional presence of Margot Robbie (The Wolf of ...

Sarah Jessica Parker in Oscar de la Renta at the MET Gala

6 May 2014 · Fashion & Style › Look of the day

Metropolitan Museum of Art prepared this year the `Charles James: Beyond Fashion" exhibition at the annual Costume Institute gala. Before its opening, the place was the perfect encounter between luxurious dreamy gowns, fabulous looks and art. The MET gala this year is ...

AmfAR Gala raises record sum to fight AIDS

23 May 2014 · Celebrities › News

The 21st annual Cinema Against AIDS raised a record $35 million last night, helping amfAR in its continued fight against HIV/AIDS. The star-studded black-tie event was held at the Hotel du Cap Eden Roc and was presented by Worldview Entertainment, Bold Films, ...

Summer chic party with Reese Witherspoon in BOSS

25 July 2014 · Fashion & Style › Look of the day

Reese Witherspoon looks fabulous wearing Hugo Boss dress designed by Jason Wu for the FW 2014 collection. In a shimmering grey over black and transparent layer on top, with a big plungin V, the dress is chic, sexy and glamour. It can be ...

Gerard Butler, brand ambassador for Hugo Boss Parfum

30 July 2014 · Beauty › Perfumes

He`s good looking, a great actor and a charming Scottish man. He has never been the image for a brand before. And, now Hugo Boss saw the potential, the amazing potential, we may say. Who`s the great name? Take a guess! It ...

Celebrities at the Boss & Jason Wu New York Fashion show

11 September 2014 · Celebrities › News

Hugo Boss presented its new collection Boss Spring Summer 2015 under the artistic direction of Jason Wu on Wednesday, September 10 during New York Fashion Week. The Front Row was filled with xcelebrities wearing Hugo Boss from the collection Made To ...

Lewis Hamilton and Nico Rosberg for Hugo Boss & Mercedes AMG Petronas

2 October 2014 · Celebrities › News

HUGO BOSS and the Formula 1 MERCEDES AMG PETRONAS team become partners starting January 2015. After 33 years of success with McLaren, Hugo Boss turns a page and write a new chapter in the history of Formula 1. Both groups from ...

Toni Garrn and Daniel Brühl in Hugo Boss at the International Berlin Film Festival

6 February 2015 · Fashion & Style › Look of the day

On the occasion of the Berlinale International Film Festival in Berlin, the model Toni Garrn and actor Daniel Brühl were dressed in BOSS. Toni Garrn wearing a blue dress parade BOSS Spring / Summer 2015. Daniel Brühl, jury member, was wearing a tuxedo ...