• Denise Truscello/Getty Images for Zappos Couture 

Denise Truscello/Getty Images for Zappos Couture 

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Sarah Jessica Parker teams up with Zappos Couture

fashion & styletrends

21 April 2015
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Say Sarah Jessica Parker and you say the ultimate style icon of our days! We all loved her in Sex and the City series and we have noticed her love for shoes. So, it came natural for her to launch in the real life an entire collection of shoes. The actress along with George Malkemus III owns the SJP Collection. 

"We launched this brand and I had very specific ideas about it - color as a neutral, single sole and not betraying it, that the shoes all be made in Italy... and that [the shoes] be really comfortable," she said to WWD. "And what we've learned is those ideas, for the most part, really seem to be connecting with the consumer. We'll have shoes that are misses and it's mysterious, sometimes inexplicable when you love a shoe so much. But the beauty is, as we have more and more retail partners, we can try things and what worked with Nordstrom might not work with Zappos. What worked with Zappos might not work with the Neiman Marcus customer." 

So, the opportunity that seemed right to Sarah Jessica Parker was a collaboration with Zappos Couture, the Las Vegas luxury brand. They created a new collection called The Strip Collection, a range of 24 pieces.

"It was amusing and the collection is some of our essential silhouettes that we've now been producing for about a year, but we've used fabrications that very much tell the story of what people imagine Vegas to be at night - fantasy and whimsy and decadence and luxury and sparkle." said Sarah Jessica Parker.

The collection is sold in Las Vegas at her pop up store and the prices start from about 350 euros.

Editor Andra Oprea