Ronaldo stars in the new campaign Tag Heuer

30 Days before the new football season: 
Cristiano Ronaldo & TAG Heuer launch new advertising campaign #DontCrackUnderPressure. 
The advertising campaign will launch across the main international media on 20th August 2015, just in time for the start of the new football season.  

Preview: 
► The campaign visuals by Belgian photographer Mike Van Cleven, 
► Behind the scenes photos by Swiss photographer Fred Merz

The shoot took place in May in a photo studio in Barcelona, with Ronaldo in a very relaxed mood. This was the first TAG Heuer publicity shoot for the three-times winner of the Ballon d'Or. The concept was developed to reflect the brand's motto and campaign slogan, #dontcrackunderpressure. 
The message: Ronaldo doesn't crack under pressure. He follows his own path. Defines his own rules. He challenges himself and the others.