Rita Ora is the Material Girl for Madonna

Material Girl: song and fashion brand:

Material Girl is Madonna's hit song known all over the world. Material Girl is also, recently, a fashion brand, a collaboration between Madonna and her daughter Lola (Lourdes Leon).

As a fashion brand, Material Girl is a junior collection, a teenage lifestyle brand. 

Madonna and Rita Ora, a great encounter:

Madonna met Rita Ora, a Jay Z protégé, at a concert in London, "Sound for Change" in June this year. Obviously it was a pleasant meeting as Rita Ora is chosen as the face for Material Girl clothing line.

"Rita is a talented beauty, but what really drew us to her is the confidence she oozes through her music and her unique sense of style," declared Madonna and Lola. It is clear that Rita Ora has a young vibe and can well represent a teenage brand as a symbol for the new generation.