Rihanna reveals the first shoe from the collection Puma By Rihanna

Inspired by the New York punk rock, PUMA is the first Creeper / Fenty basketball label 

The international sports brand PUMA and its ambassador Rihanna, also Artistic Director of Training collections reveal the PUMA BY RIHANNA, first chapter of their collaboration Fenty released by the label of the singer. Under his artistic direction, this collection introduces PUMA Creeper, who remixed a classic, the PUMA Suede, with a hint of punk and a touch of rebellion.

PUMA Creeper appropriates the sense of music and fashion of the punk revolution to marry the impressive PUMA's sporting heritage. After setting fire to the famous King's Road in London, punk quickly swept the late 1980s, on the underground scene of Manhattan. The clubs have closed, but the culture remained, influencing fashion and music scene of the city for years. PUMA Creeper draws its inspiration from it.

For the launch of the PUMA Creeper, Rihanna turned to his friend, producer and musician Travi $ Scott, and participated with him in the first PUMA by Rihanna campaign, also the artistic director.

"I am very happy to finally unveil the PUMA Creeper to the world," said Rihanna. "This partnership with PUMA gave me the opportunity to create unique and unexpected items. My wish was to delve into their archives and add my personal touch to their classic silhouettes. PUMA Creeper is the result of this approach. And height of cool, Travi $ Scott with me for my first launch. "