Puma's designer Sakina M'Sa comes with a new concept in a Puma limited edition. It is about a Grip Bag made from recycled blue workers'overall. The Bag was created as a celebration of recycling trend that can be perfectly used in fashion, too. The bag can be found worldwide like in Paris at the concept store Merci that sells 10 of the bags at the price of 350 euros each.
"I was interested in telling our story through this bag," said M'Sa, cited by WWD. The designer has a long social involvment within the field. She was one of three recipients of the Social Entrepreneurs Awards handed out by parent company PPR's Foundation for Women's Dignity and Rights in 2010. In the fashion domain, she was mentored by Sandrine Meunier, head of human resources France at Yves Saint Laurent.
M'Sa had presented recycled concept before in 2007 when it was organized an exhibition at the Petit Palais featuring dresses made from recycled fabrics by participants in her workshops.
Source: WWD
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