Puma x Ronnie Fieg Collaboration for the R698 and Sakura Project

In April 2015, as part of the Spring-Summer 2015, it will be launched the highly anticipated collaboration with Ronnie Fieg, one of the most influential figures in the world of sneaker. This collaboration will focus on the PUMA R698, classic 1990s Trinomic star of the family, and a novelty: the RF698 Mid.
This collaboration, which will be distributed only in selected stores, will give the tone to the season. 

Modernized by the choice of colors and materials, the R698, which combines performance and heritage, proves to be a new classic.

Japanese cherry blossom (sakura) are at the heart of inspiration. Their contemplation (hanami) is an ancient tradition in Japan, resulting in the festivities. Since the nineteenth century - since it greater access to Japanese culture - the West is passionate about sakura.

In tribute to the cherry blossom petals, was imagined a gradient of deep red and tender roses, which is found on the perforated suede and the visible part of the sole of the R698.

The RF698 Mid, meanwhile, is inspired by the look of her "little sister." Slightly rising, it is characterized by its neoprene interior, covered strips 3M and its range of captivating colors inspired sakura.Sakura Collection PUMA x Ronnie Fieg will be launched worldwide, and Saturday, April 11 exclusively at the Nextdoor (Avignon) and Colette (Paris).