Puma partners Alexander McQueen to create Puma King

With the release of the PUMA King by Alexander McQueen , both partners celebrate the process of design and manufacturing as well as the beauty of football through two limited edition shoes .

This recent collaboration between PUMA and Alexander McQueen pays homage to the most iconic Puma football model, while strengthening the ties that bind one of the most impressive and durable partnerships in fashion. PUMA King by Alexander McQueen appropriates the expertise and excellence of the Alexander McQueen brand and merges these luxury items with the history and origin of PUMA.

In terms of football, PUMA has a fearsome reputation . Since its launch, the PUMA King has become a constant with the best players in the world who have written some of the finest chapters in the history on the international scene to ink their Kings . The PUMA King is the concept of the oldest still in use today football, with its active decades of excellence in performance and product improvement .

Handmade with the finest materials and unwavering attention to PUMA King of origin, Alexander McQueen and PUMA have created two stunning new versions of this timeless shoe football.

Two models of the PUMA King by Alexander McQueen will be manufactured in extremely limited release , with only 100 pairs in the world. These shoes will not be sold but offered to very closed friends partners , in tribute to the 2014 World Cup in Brazil circle.

The first model is a unique Fish Skin , which was tanned and worked with a golden hand finishing . The material recalls the Golden Boot , an award given to the top scorer of the tournament. With only 30 pairs worldwide , collectors and fans will constantly get this exclusive Grail.

The second model is implemented in a soft Italian leather hand-polished with a beautiful brown color. Each of the 70 pairs claims to have a traditional high -end spirit that evokes the glorious past of football and pays tribute to the expertise and technology behind this production .

The know-how is at the center of this partnership. PUMA and Alexander McQueen remain firmly convinced that only handmade provides access to the ultimate quality of a product .

Footwear from this partnership skillfully deflected proportions and classic details , showing careful with power claw Alexander McQueen. Creative surges as oversized tongue , the big stitching of formstrip and foam density transformed product performance in a refined and supremely desirable object .

To celebrate the beginning of their collaboration , Puma and Alexander McQueen commissioned a short film that traces the process. Filmed in Italy, this beautiful film faithfully reproduces all stages of craft project , molding to the shape of each spike meticulous shaping handmade . A commemorative booklet will accompany each of the 100 pairs with a brief retrospective on the fascinating history of one of the most legendary football shoes and a description of the complete manufacturing process of the PUMA King by Alexander McQueen.

PUMA King by Alexander McQueen tribute to the history of PUMA on football performance and innovation , through the expertise and attention to detail , signatures of the brand Alexander McQueen. The result is a partnership that embodies the perfect union of tradition and technology.