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Puma collaboration with Madbury Club for an epic adventure

fashion & stylenews

7 November 2013
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This month, PUMA works with the Madbury Club, a group of visionary pioneers and funny adventurers to form the second group of directors of the lifestyle collection that will be presented in its " Next Starts Now " platform . Having been tasked with revisiting the flagship products of the season, based on their creativity, vision and passion, Madbury Club has created " The Legend of Chazebralope " fiction featuring inspired mythological creature Future shoe Trinomic Slipstream Lite for this season.

" The Legend of Chazebralope " will be communicated via a free advertising campaign in New York's Lower East Side and the Williamsburg neighborhood in the district of Brooklyn. PUMA and Madbury Club will organize a series of digital activations on social networking channels Monday, October 21 to Friday, October 25 , with a special presentation unveiled by Madbury Club via Chazebralope website on October 25. The adventure goes on.