Pull & Bear autumn winter campaign 2012 / 2013

Pull & Bear comes with a new autumn winter 2012 / 2013 campaign starring models Zhao Lei, Dorte Limkilde, Will Higginson, Jade Mcsorley, Tom Baker, Giedre Dukauskait, Iulia Cirstea and Max Motta. The ad is full of military-inspired images, with rock themes covered with light and textures from space to add a futuristic and rebellious stamp.

The place for the shooting campaign is 40,000 square metres of iron and reinforced cement. All in shades of grey, imposing and mysterious in a sense of bombs and natural disasters. The Saint-Nazaire submarine base (a small seaside town an hour from the Nantes Trail, on the west coast of France) is the chosen location. A bunker reconverted into a modern art space, which has served as inspiration for Spanish photographer Txema Yeste and British creator Liam Gleeson (names identified with the brand) to create the season's new image.