Porsche Plans to Become Leading Brand for Casual Elegance in Men

The sports-lifestyle brand will show its new Fall/Winter 2016  Fashion Collection in Berlin | The focus will be on smart-casual, cool looks for the global business traveller

French-Canadian Pierre Costin becomes new Fashion Creative Director at  Porsche Design

Casual yet elegant designs for the global business traveller. With its new Fall/Winter Fashion Collection, Porsche Design is focusing on the needs of the modern man. At the same time, the brand Porsche Design Woman will offer creations for confident women, featuring masculine style elements and yet a wholly feminine look.

"Sophistication" - outstanding quality and high value down to the smallest details; comfort, and cool, casual elegance - these are the main features of the new collection. Designed for people who want to relax on the plane, and then go straight to their meetings from the airport, remaining perfectly styled throughout. For those whose unobtrusive, smart-casual style demonstrates their confidence in all situations. Porsche Design intentionally combines formal elements with cooler, more casual style elements inspired from the world of sneakers.

A great example of this season's new style for Porsche Design can be found in the casual and distinctive Porsche Design "zip-out blazers", which have easily-removable integrated light down elements, allowing flexible use across different climate zones.

Starting with the selection of materials and fabrics, right down to the ingenious details, new Fashion Creative Director Pierre Costin focusses on the technical, functional qualities of the design, thus underlining the position of Porsche Design as a leader in the men's fashion casual premium segment. Eye-catchingly positioned colour details, and structural elements as subtle references the motor sport that is in the DNA of Porsche Design emphasise the modernity of the look. Apart from its striking visuals, the collection is characterised by the use of innovative fabrics and new technical workmanship to add special functional performance qualities; such as with the elegant, waterproof, reversible business coat, produced with the aid of laser cutting.

In the field of fashion, Porsche Design is not a full-range supplier offering an entire range of formal ready-to-wear clothes. Of course, items can be differently combined and quickly changed, but in the area of fashion the goal of Porsche Design is to offer sporty elegant looks with great functionality that can also complement classic, more formal looks; along with the eyewear, watches and men's bags in the Porsche Design range. It also means that the fashion collection stands in harmony alongside the Porsche Design Sport collection that has been successful for many years.