Pink October The Group 3A La Collection Nice fights against breast cancer

On October 1st, 2019, the association "Breast Cancer, let's talk about it! Created in 1994 by Estée GroupLauder and Marie Claire magazine will kick off the 26th "Pink October", aannual campaign of information, awareness and support for research against the disease.While working year-round to support medical and scientific research and toinform as many people as possible, "Pink October" is an opportunity to highlight those who fight this disease, increase awareness and raise more fundsto help researchers and caregivers.

Since its inception, this campaign has seen more than 70 countries around the world millions of dollars. For hundreds of thousands of women, for their families and loved ones,these 25 years of commitment and these figures are above all synonymous with hope. In Nice, the slogan#AllUnitedYourColor makes sense for the 3A Hotels Collection group, which together with 4 historic establishments, unites for the first year to this beautiful cause.3 hotels and a beach united by the same color

Throughout the month of October 2019, the West End Hotel, the Aston La Scala Hotel and the Hotel Beau Rivage,all three classified 4 stars, offer their many visitors the opportunity to participate in this campaign by making a solidarity booking. Upon request, they will be offered to their arrival a "Pink October" welcome with flowers, candies and surprises in the room. At the end of their stay, the group 3A Hotels La Collection undertakes to pay back 25% of the profits to the association"Breast Cancer, let's talk about it! ".

In addition, each hotel will create in its bar an ephemeral alcohol-free cocktail for the occasion of which 50%profits will also go to the association. Beau Rivage Beach joins the rest of the group foroffer a pink dessert to your card throughout the month of October and will also pay 50% to the"Pink October" campaign.