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Pharrell Williams and G-Star transform the plastic from the oceans into denim

fashion & styletrends

10 February 2014
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Pharrell Williams, the Creative Director of Bionic Yarn, has announced the long-term collaboration RAW for the Oceans between the denim brand G- Star RAW and Bionic Yarn .

This collaboration is a creative exploration. Bionic Yarn and G- Star have joined forces to effect innovation in denim. Together they will create a collection made ​​of recycled from the oceans , which will be available from August 2014. G- Star also integrates the Bionic Yarn materials into the existing product lines.

Speaking of collaboration Pharrell Williams explains that "Working with G- Star has been an obvious choice, because the brand has pushed the boundaries of fashion and denim , this is part of his legacy Bionic Yarn - it is a society built around performance , and denim is the ideal category to show the world what Bionic Yarn is capable of. Everybody has jeans in their wardrobe . "

Driven by its product philosophy ' Just the Product' , G -Star focuses on a continuous reinvention , know-how on modern innovation '' with 3D denim and new materials. Thecla Schaeffer , CMO G- Star says that . "G -Star has always been driven by innovation. Incorporating Bionic Yarn in our collection, we will take a step into the creation of the future denim. We are very excited about the long-term objectives of this collaboration and having Bionic as a trading partner . "

RAW collection for the Oceans will be available in G- Star Raw stores and the eshop starting August 15.

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