Penelope Cruz, the image for Loewe

If we think of latin sensuality we can say one symbolic name: Penelope Cruz. This convinced also the brand Loewe to sign a three year contract with the winning Oscar actress.

Embodying Loewe values of passion, authenticity and excellence, Penélope Cruz, Spain's first and only Oscar-winning actress, is the perfect brand ambassador.

The actress signed a three year contract with the LVMH showing the desire of the fashion house to a long term relationship. This proved what Stuart Vevers said about Penelope Cruz: "she's a constant refference of the ideal Spanish woman."

The campaign for Loewe will debut in the spring of 2013.