Patrick Dempsey at Geneva MotorShow 2016

TAG Heuer Special Exhibition. Over 100 years of history in the world of motoring. When performance meets precision. 

with special guest Patrick Dempsey, TAG Heuer Ambassador, Jack Heuer, Honorary Chairman of TAG Heuer, 
Maurice Turrettini, President of the Geneva International MotorShow, and Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division.  

The stand featured 5 racing simulators, a miniature circuit with electric cars, a bar open to the public, two VIP lounges, a large screen and a container with the new new "Samsung Gear VR" presenting the history of the legendary Carrera. A competition was held throughout the show. 

To complete the spectacle, a pop-up boutique carrying the new TAG Heuer watch collection available for purchase, including the TAG Heuer Connected and the recent re-issue of the legendary Monaco with its famous square blue dial featuring a left-hand crown - the original was worn by Steve McQueen during the filming of Le Mans in 1971. 

It all adds up to a unique and dynamic stand in perfect harmony with the image of TAG Heuer, Swiss Avant-Garde since 1860.