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Pantone Colour of the year 2017, Greenery


13 January 2017

PANTONE 15-0343 Greenery

By its refreshing and revitalizing side, Greenery symbolizes new departures

Pantone, the X-Rite company and world color reference and provider of professional color standards for the creative sector, has just designated the colour of the year 2017, PANTONE 15- 0343 Greenery, a fresh and spicy yellow-green evoking the first days of spring, which are reborn and repel the greenery. Evoking lush foliage and the richness of open spaces, the strengthening character of Greenery invites us to take a deep breath and to oxygenate us, for an invigorating break.

As Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains, "if Serenity and Rose Quartz, PANTONE colors of the year 2016, expressed the need for harmony in a chaotic world, Greenery emerges in 2017 to give us hope To which we all aspire in a tormented socio-political landscape. Satisfying our growing desire for unity, regeneration and revitalization, Greenery symbolizes this reconnection that we seek with nature, with others and with a greater objective. "

The more individuals are immersed in their own modern reality, the greater is their innate need to immerse themselves in the physical beauty and unity inherent in the natural world, an evolution reflected in the proliferation of all the elements evoking Greenery in everyday life, Be it at the level of urban planning, architecture, lifestyle and design choices at the international level. If it was a constant on the outskirts, Greenery is now propelled to the forefront and is omnipresent throughout the world.

True hymn to life, PANTONE 15-0343 Greenery also evokes the vitality and pursuit of personal passions.

"Carrying an incredible dynamism, this tangy yellow-green challenges our desire for expression, exploration, experimentation and reinvention," explains Eiseman. "Greenery, with its reassuring yet affirmed brilliance, offers us the aplomb and audacity necessary to live our lives as we understand them, at a time when we redefine what makes our success and happiness. "In this spirit of reconnection, exploration and belonging, Pantone has partnered with Airbnb - a community platform to offer unique homes around the world and discover them - to bring Greenery to life through an experiment in early 2017. Collaboration, the first of its kind, was inspired by the vision of Pantone de Greenery and the Airbnb community that offers exceptional travel experiences.

A color of innovation

While it is often associated with environmentalism and nature, Greenery is also a leader in technology and innovation, because of its association with audacity, vigor and modernity. Many new apps, animated iconographies and other essentially digital startups express this energy using this shimmering green hue as their logo. Evenerating progress and an avant-garde spirit, Greenery illustrates an entrepreneurial essence aligned with the industries that have adopted it.

Greenery for fashion

Greenery represents nature in all its neutrality. The result of a marvelous harmonization blending shades of cold blue with bright yellows, this shade is the natural complement of a wide range of palettes. Like the spectrum of possibilities offered by colorful flowers and petals associated with leaves, plants and trees of lush green, Greenery offers a touch of color in accessories or shoes, or springs wonderfully in a pattern. Greenery is also very popular in men's and women's fashion, as evidenced by the recent collections of Kenzo, Michael Kors, Zac Posen and Cynthia Rowley. Greenery also combines fashion and technology, as the dominant color for portable accessories and sportswear.

Greenery for architecture and interior decoration

The open spaces in the interior and exterior design and the floor-to-ceiling windows make it possible to integrate green spaces with the décor and ambiance of a room. The addition of Greenery through plant walls, terrariums, botanical-inspired wallpapers, paintings, decorations and furnishings provides a respite and a place to breathe. A wall or furniture painted in Greenery thus offers a burst of color, with the added benefit of creating the illusion of nature inside.

By bringing in the exterior, this hue - like the plant life it represents - helps to strengthen self-esteem, to reduce anxiety.

Greenery for beauty

In an incredible personal manifestation of boldness and vitality, Greenery can be used as a touch of color as chic as it is assured for the hair, the lips, the eyes and the nails. It also offers a base of camouflage for a natural beauty, the green makeup is well anchored in the trends of color correction. Additional color of red hues, Greenery reduces the redness of the skin.

Greenery for food and beverages

A holistic and harmonious way of life is linked to the power of plants: the invigorating Greenery tin dominates in many healthy foods today, including matcha, algae and avocado, while the growth of Urban agriculture and domestic vertical agriculture introduces the essence of Greenery in unexpected places. On a table, Greenery plates offer a food-appealing background - bringing out the dishes and giving them a fresh appearance. Greenery is also often used in design for the hospitality and gastronomy industries to convey a healthy and organic look.

Greenery for graphic design

Because of its predominance in nature, green maintains the perception of being essentially good for you and ecological. The human reacts viscerally to this hue, making Greenery the catchy color ideal for many graphic design applications, especially in the packaging field, where the mere sight of Greenery conveys an instant message of freshness.

About PANTONE Color of the Year

The process of selecting the color of the year requires a thorough reflection and analysis of trends. The Pantone Color Institute's Pantone Color Institute experts travel the world in search of new color influences from the entertainment and film production industry to the travel art collections And new artists, fashion, all creative sectors, popular tourist destinations, as well as new ways of life, ways of playing and socio-economic conditions. Influences can also arise from technological advances, materials, textures and effects that affect color, from social networking platforms, and even from future sporting events around the world. For 17 years, the Pantone color of the year influences the trend in product development and influences purchasing decisions in many sectors, such as fashion, industrial and interior design, but also design Graphic and packaging products. Here are the previous color selections of the year:

PANTONE 15-3919 Serenity and

PANTONE 13-1520 Rose Quartz (2016)

PANTONE 18-1438 Marsala (2015)

PANTONE 18-3224 Radiant Orchid (2014)

PANTONE 17-5641 Emerald (2013)

PANTONE 17-1463 Tangerine Tango (2012)

PANTONE 18-2120 Honeysuckle (2011)

PANTONE 15-5519 Turquoise (2010)

PANTONE 14-0848 Mimosa (2009)

PANTONE 18-3943 Blue Iris (2008)

PANTONE 19-1557 Chile Pepper (2007)

PANTONE 13-1106 Sand Dollar (2006)

PANTONE 15-5217 Blue Turquoise (2005)

PANTONE 17-1456 Tigerlily (2004)

PANTONE 14-4811 Aqua Sky (2003)

PANTONE 19-1664 True Red (2002)

PANTONE 17-2031 Fuchsia Rose (2001)

PANTONE 15-4020 Cerulean (2000)

The Pantone color of the year 2017 was chosen in the color chart PANTONE Fashion, Home + Interiors, the most widely used color system system recognized for fashion, textile and interior decoration.

Text: Pantone

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