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Pantone Color of the Year 2018, Ultra Violet


14 December 2017

PANTONE 18-3838 Ultra Violet

An incredibly provocative and thoughtful purple hue that communicates the originality, ingenuity and visionary thinking that guide us into the future.

Pantone, an X-Rite company and global color reference and provider of professional color standards for the creative industry, has named PANTONE® Color of the Year 2018 PANTONE 18-3838 Ultra Violet. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries beyond what we are today. The vast and unlimited night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond ours.

Enigmatic purple has also long been symbolic of counterculture, nonconformism and artistic brilliance. The musical icons Prince, David Bowie and Jimi Hendrix brought nuances of Ultra Violet to the forefront of Western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-compliance, encouraging people to imagine their unique brand on the world, and pushing the boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. Color is often associated with mindfulness practices, which offer higher ground to those seeking refuge in today's over-stimulated world. The use of purple lighting in meditation spaces and other gathering places energizes communities that come together and inspires connection.

PANTONE color of the year

The process of selecting the color of the year requires careful reflection and trend analysis. To achieve the selection each year, the Pantone Color Institute's Pantone color experts crisscross the globe in search of new color influences, from entertainment and film production to travel art collections. and new artists, fashion, all creative sectors, popular tourist destinations, as well as new ways of life, ways of playing and socio-economic conditions. Influences can also come from technological progress, materials, textures and effects that influence colors, social networking platforms, and even future sports events that will be watched by the eyes of the world. For 17 years, the Pantone color of the year has influenced the trend of product development and influenced purchasing decisions in many sectors, such as fashion, industrial and interior design, as well as design. graphic and packaging products. Here are the previous color selections of the year:

PANTONE 15-0343 Greenery (2017)

PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)

PANTONE 18-1438 Marsala (2015)

PANTONE 18-3224 Radiant Orchid (2014)

PANTONE 17-5641 Emerald (2013)

PANTONE 17-1463 Tangerine Tango (2012)

PANTONE 18-2120 Honeysuckle (2011)

PANTONE 15-5519 Turquoise (2010)

PANTONE 14-0848 Mimosa (2009)

PANTONE 18-3943 Blue Iris (2008)

PANTONE 19-1557 Chili Pepper (2007)

PANTONE 13-1106 Sand Dollar (2006)

PANTONE 15-5217 Blue Turquoise (2005)

PANTONE 17-1456 Tigerlily (2004)

PANTONE 14-4811 Aqua Sky (2003)

PANTONE 19-1664 True Red (2002)

PANTONE 17-2031 Fuchsia Rose (2001)

PANTONE 15-4020 Cerulean (2000)

The Pantone color of the year 2018 was chosen in the PANTONE Fashion color chart, Home + Interiors, the most widely used and recognized color standards system for fashion, textiles and interior design.

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