Oriflame Announces Partnership With Hollywood Star Demi Moore

Swedish beauty company Oriflame has announced a high profile collaboration with Hollywood superstar Demi Moore.

Thousands of Oriflame's top sales consultants gathered in Stockholm last week to celebrate the company's 45th anniversary and the new partnership with the actress.

Throughout its 45 year history, Oriflame has inspired women to create and grow their own businesses, enabling them to become successful in their own right, whilst also developing the company into an industry leader. In celebration of 45 years of worldwide achievements, Oriflame has launched a unique, luxury cosmetics range in collaboration with Demi Moore, giving women another reason to feel empowered.

Demi Moore has climbed the ranks of Hollywood, transforming herself from soap opera star to one of the most highly sought after actresses and style icons in the world. Her involvement in charities to help improve women's plight in the world and her undeniable beauty have made her a true inspiration for women today. Demi's new range encapsulates strong, modern women and is representative of Oriflame's
dedication to empowering women around the globe.

Says Demi Moore - "The Gold Conference is such a fabulous event and a fantastic opportunity to celebrate Oriflame's exceptional commitment to beauty and fulfilling dreams. I really love that Oriflame empowers women by giving them the opportunity to start up their own businesses and I am delighted to have created a new cosmetics range with them."

Johan Rosenberg, EVP Global Marketing and R&D, says, "This is a really important collaboration for us as Demi encapsulates the essence of Oriflame. She is the embodiment of a strong and successful woman that others can aspire to and be inspired by; the perfect fit for Oriflame."

Demi Moore's full range of products will be available from October with further details being issued nearer the time.