• Photo courtesy of New Look

Photo courtesy of New Look

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New Look offers French version

fashion & stylenews

27 October 2011
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The British sign throws October 24th, 2011 a version of its site e-commerce entirely for French and in euro. In the menu: products with lines that can be found nowhere else, exclusive and unpublished marks and good plans!

 

English mark intends to go surfing on the very good performances of its UK site (2 millions views per week!), create new perspectives of growth on the online market and augment its strategy Multi-Channel.

 

E-commerce is definitely essential in the mode of distribution of the brand. In 2010, more than 8 % of the business figure were generated by the web, and 20 % of international orders are from the hexagon... Here is a precious potential - without relying the 50 000 fans facebook, numerous cyber-shoppers, who did not like to accomplish their transactions in Pound sterlings on the English-speaking site or the fans of mark not having New Look nearby.

 

French version is therefore obvious and necessary fact given by the capacities of French market. With its 31 boutiques, France represents the most important 2nd network.