Miriam Abadi, the new face of Chopard’s Happy Diamonds Campaign

Pushing the boundaries of haute horlogerie, Chopard scion Caroline Scheufele's glamorous yet whimsical vision has remained an asset to the brand. In 1993, on Caroline's insistence, the Happy Sport watch was born. The first of its kind, the luxury sportswatch melded together stainless steel and diamonds into a harmonious design. Until then,no other brand had associated the word "sport" with the elegance of diamonds.

When the trademark floating diamonds first made their appearance in a timepiece in 1976, they could have easily been dismissed as a novelty. However, whether displayed on a watchor in a pendant, the Happy Diamonds concept remains the brand's signature. Nearly 30years after Happy Sport's conception, in a campaign fronted by Julia Roberts, Chopard has reimagined the style in a new model - Happy Sport The First. The watch retains the Joie De Vivre essence of the original design, with the ability to transition from daily sporty activities to glamorous evenings.

Inspirational women for luxury brand

To celebrate the launch of the watch, Chopard bought together a group of inspirational women - including Tru & Beyond founder, Miriam Abadi - to be a part of the Happy Diamonds campaign. With Happy Sport The First sparkling on her wrist, Miriam can be seen swirling freely like a prima ballerina, capturing the Chopard mood of "diamonds are happier when they are free."

"I love this watch because it represents my outlook on the future. It is a multifunctional watch that I can wear all day long, yet it represents freedom to me. Who said Diamonds should be set? These ones are so happy and honestly they always give me positive vibes."

Chopard's latest Happy Sport The First collection is available in store at Place du Casino Monaco.