Related articles

Jean Paul Gaultier as a Curator for Cinemode
Jean Paul Gaultier as a Curator for Cinemode

It's been a year since Jean Paul ...

read more
The Future of Consumer Tech 2030
The Future of Consumer Tech 2030

The decade ahead will be galvanised by ...

read more

Miriam Abadi, the new face of Chopard’s Happy Diamonds Campaign

fashion & stylenews

24 November
0 Comments

Pushing the boundaries of haute horlogerie, Chopard scion Caroline Scheufele's glamorous yet whimsical vision has remained an asset to the brand. In 1993, on Caroline's insistence, the Happy Sport watch was born. The first of its kind, the luxury sportswatch melded together stainless steel and diamonds into a harmonious design. Until then,no other brand had associated the word "sport" with the elegance of diamonds.

When the trademark floating diamonds first made their appearance in a timepiece in 1976, they could have easily been dismissed as a novelty. However, whether displayed on a watchor in a pendant, the Happy Diamonds concept remains the brand's signature. Nearly 30years after Happy Sport's conception, in a campaign fronted by Julia Roberts, Chopard has reimagined the style in a new model - Happy Sport The First. The watch retains the Joie De Vivre essence of the original design, with the ability to transition from daily sporty activities to glamorous evenings.

Inspirational women for luxury brand

To celebrate the launch of the watch, Chopard bought together a group of inspirational women - including Tru & Beyond founder, Miriam Abadi - to be a part of the Happy Diamonds campaign. With Happy Sport The First sparkling on her wrist, Miriam can be seen swirling freely like a prima ballerina, capturing the Chopard mood of "diamonds are happier when they are free."

"I love this watch because it represents my outlook on the future. It is a multifunctional watch that I can wear all day long, yet it represents freedom to me. Who said Diamonds should be set? These ones are so happy and honestly they always give me positive vibes."

Chopard's latest Happy Sport The First collection is available in store at Place du Casino Monaco. 

Comments (0)

Do you have something to say?

Editor's Pick

Streetwear Generation: will sneakers replace stilettos for good?
Streetwear Generation: will sneakers replace stilettos for good?

Streetwear Generation: will sneakers replace stilettos for good? ...

read more ›
Agence Gioffredo

Trends

Zuhair Murad Spring/Summer 15 lookbook
Zuhair Murad Spring/Summer 15 lookbook

For the Spring Summer 2015, haute couture house Zuhair Murad makes a step towards a more ...

read more ›
Rock ’n’ Roll for John Richmond Spring 2015
Rock ’n’ Roll for John Richmond Spring 2015

Rock 'n' Roll is the refferance word for John Richmond Spring 2015 fashion collection.  It is ...

read more ›

Editorial

The top 7 types of women on Facebook
The top 7 types of women on Facebook

Women on Facebook, lots of them, squirreling, scrolling, drooling! I like women who share things on Facebook ...

read more ›
American vs French brand culture at TFWA Cannes
American vs French brand culture at TFWA Cannes

This year 30th edition of Duty Free & Travel Retail Global Summit (TFWA) at Cannes is a ...

read more ›