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Miles Alridge signs the new ad for Paule Ka Spring Summer 2016

fashion & stylenews

13 January 2016
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Paule Ka fashion house embodies the Parisian chic and contemporary graphics that uniquely interpret the codes of a classic and timeless elegance by combining them with the vision of an assumed and offset femininity.

For its Spring-Summer 2016 advertising campaign, it was the British photographer Miles Aldridge that interpreted the style and chic for the couture collections of the House. Alithia Spuri-Zampetti, the new creative director of PAULE KA and Aldridge were inspired by flamboyant paints cubist contours of American painter Richard Lindner and living scenes of Nice from Matisse period to achieve four photographic "tables" who render homage to the Paule Ka woman, played this season by the Quebec model Anais Pouliot ..

Very French Riviera Pop Art and 50s, these images, these polaroids, a nod to the exclusive working method of Aldridge, an uncommon photographer to use the silver, sublimate the new Spring-Summer 16 in a very graphic collection.