Related articles

The Energy Lift Facial Massage and Tui Na Technic
The Energy Lift Facial Massage and Tui Na Technic

One of the biggest trends right now ...

read more
Jet Peel, The New Anti Age Hydrating Skin Technique
Jet Peel, The New Anti Age Hydrating Skin Technique

The principle of Jet Peel The innovative technique ...

read more
Cosmetics: Natural and Bio, what is the difference?
Cosmetics: Natural and Bio, what is the difference?

Organic beauty products win your hearts! Organic ...

read more

Michelle Pfeiffer Launches a Safe and Sustainable Perfume

beautynews

25 April 2019
0 Comments

Michelle Pfeiffer is known for her Hollywood roles but never as a beauty product founder. For the first time, the actress launched her own fragrance and not a typical one. 

After nine years of research and business talks, Michelle Pfeiffer decided that it was time for her to create her own brand of perfume. This idea came after being a perfume lover and avid user for so many years. without being conscious about the toxicity that exists in perfumes. There is no transparency regarding the ingredients of the perfumes either because there is the pretext of copying the formula (although perfumesd are copied everywhere in the world) or that it becomes non profitable. Even the "organic" label has its doubts and limits. This convinced her to stop wearing fragrances for about ten years. 

The actress decided to create her own brand that follows the sustainability and safety lines: no carcinogens, no endocrine disruptors, bad preservatives. After being refused by major cosmetics companies, she integrated Environmental Working Group (EWG) and Cradle to Cradle, non profit organisations who are doing tests related to the environment, toxicity and more, a sort of watchdogs regarding the safety of the products. 

Michelle Pfeiffer created a 100% transprent fragrance called Henry Rose, a fragrance she wants to be proud of and safe for her children and people.

"Nobody has really tried to develop a product like this before," she says. "This has been such a really steep learning curve for everyone involved in the process."   

This can really open the eyes to the use of fragrances and their impact on our health and safety. 

Comments (0)

Do you have something to say?

Editor's Pick

Streetwear Generation: will sneakers replace stilettos for good?
Streetwear Generation: will sneakers replace stilettos for good?

Streetwear Generation: will sneakers replace stilettos for good? ...

read more ›
ASOS.com (AU)

Trends

Zuhair Murad Spring/Summer 15 lookbook
Zuhair Murad Spring/Summer 15 lookbook

For the Spring Summer 2015, haute couture house Zuhair Murad makes a step towards a more ...

read more ›
Rock ’n’ Roll for John Richmond Spring 2015
Rock ’n’ Roll for John Richmond Spring 2015

Rock 'n' Roll is the refferance word for John Richmond Spring 2015 fashion collection.  It is ...

read more ›

Editorial

The top 7 types of women on Facebook
The top 7 types of women on Facebook

Women on Facebook, lots of them, squirreling, scrolling, drooling! I like women who share things on Facebook ...

read more ›
American vs French brand culture at TFWA Cannes
American vs French brand culture at TFWA Cannes

This year 30th edition of Duty Free & Travel Retail Global Summit (TFWA) at Cannes is a ...

read more ›