Michael Kors x Yang Mi celebrate Qixi 2018

This year, Michael Kors is happy to celebrate Qixi with a campaign dedicated to the event and two specially created Whitney handbags in collaboration with actress Yang Mi, brand ambassador. The Qixi holiday, which is based on a
Chinese romantic legend nearly 2,000 years old, looks like Valentine's Day.

These handbags are a reinterpretation of the brand's new Whitney bag. They are adorned with silver metallic elements in the shape of a star and heart in a nod to the meaning of Qixi. They will be available in bright red leather and black leather, colors that Yang Mi has chosen to reflect his personality and personal style.

The Whitney Qixi bags will be launched on August 1st, at a special event held in Shanghai attended by Yang Mi, and will then go on sale worldwide. During this event will also be presented the ephemeral concept Michael Kors x Yang Mi, which, to the delight of fans, will settle in Shanghai from August 1 to 19 and Chengdu from August 25 to September 2.
 
"I am delighted to have created these bags for Qixi as part of my mission as Michael Kors' ambassador," said Yang Mi. "I find the woman Michael Kors elegant, charming and confident, and I Hope she will love these two new styles of handbags. "
When asked what inspired these new bags, Yang Mi said, "Nails are an integral part of my style. Integrating them into these designs was therefore obvious to me. The heart shapes were perfect to symbolize the love that Qixi, while the star shapes allowed me to bring a touch of personality and a certain pace to the bags. "
 
To celebrate this collaboration, Michael Kors is thrilled to launch a campaign in which Yang Mi is highlighted by the famous Chinese photographer Chen Man. Inspired by the story of Qixi, the artist immortalized the special Whitney bag with a backdrop of a sunset sky. The skyline of Shanghai at dusk has also served as a backdrop for the countryside. The photos will also be accompanied by a video. The global campaign will be broadcast in print, outdoor advertising, digital advertising and social media.
 


 
"Qixi is one of those days where tenderness, enduring love, can be understood and celebrated wherever you are," said Michael Kors. "When we started to create this product of circumstance, I said to myself:" But what better partner than our ambassador Yang Mi ". "

The Qixi product will also be available in China via a new WeChat mini-application that will allow fans to learn about collaboration and buy directly from the messaging platform.