Michael Kors sneakers for its Facebook fans

To celebrate its 5 million fans on Facebook, Michael Kors launches a new model of sneakers offered exclusively, in limited edition and reserved only for the fans of its Facebook page. This sneaker revisited by Fulton High-Top with form streaks metallic elements will be available from April 3rd. They will be available on the Internet site Michael Kors via a thumb-index of the page Facebook, as well as in some following boutiques: Rockefeller Center in New York, Street Saint-honoré in Paris, Regent Street in London, Taipei 101 Mall in Taipei and Omotesando in Tokyo. The fans wanting to obtain them in boutique will have to pronounce a special password disclosed only on the thumb-index Facebook page.

Further to the success of the purely numerical launching of this collection in last autumn, the line of sneakers made its debut in March via a numerical strategy in 360 ° aiming to promote this new range. The collection is available on MichaelKors.com, as well as in the boutiques Michael Kors and some sale points worldwide.

Michael Kors one more time chose to make the promotion of its basketball via a purely numerical initiative on all the social decks (Facebook, Twitter, YouTube and Instagram) unified by the hashtag #JetSetGo. Mark also introduces its basketball via the site DestinationKors.com, including a short film signed by the film director and collaborator of Kors, Poppy de Villeneuve.