Is in Cannes that Mercedes -Benz opens the doors of its ephemeral boutique, from 18 to 21 April 2014.
Mercedes- Benz unveils the new C-Class Sedan and New SUV Compact GLA
For the first time on the French Riviera , the famous German brand has chosen the Croisette and the harbor to celebrate the auto dual launch .
Connoisseurs or novices will appreciate the new C-Class : great art for this sedan with a sporty and edifying quality definition , combining luxury and high technology.
The second star of the shop, the new GLA : refined compact crossover and adventurer at a time that will appeal to the star fans.
Moreover, a test center will be available to the public on the Croisette.
The ephemeral Mercedes -Benz space: a window to art and glamor
The art and fashion will obviously will allow the public to discover and enjoy, in a lounge atmosphere, the works of renowned artists, exhibition designer and even a fashion show.
Pop -up Evenings
On a preview , a gala event on April 17 will offer a cocktail to VIP and press followed by a fashion show.
April 18 is the opening day of the Pop -up and the evening will be dedicated to women .
Prestige contemporain space
The Pop -up Store Mercedes Benz will dress up in light on the famous Croisette in Cannes and inventing, this way, a concept of sale in accordance with its code : luxury and avant-garde.
Mercedes- Benz Pop -up Store
From 18 to 21 April 2014
Port of Cannes
Free entrance from 10 to 18
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