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Men`s Style inspired from racing pilot`s outfits

fashion & stylestyle tips

2 May 2014

8JS is a ready-to-wear brand for men that has its origins in the world of motor racing. The name pays homage to eight drivers that have marked the history of motor sport in the '70s , James , Jim, Jochen , Jackie, etc. ... icons that inspire with their charisma and allure.

Created by Sacha Prost, son of Alain Prost and his beautiful sister Delphine Prost, 8JS is steeped in history and authenticity. "The racing is not just a story of engines, it is also a state of mind, always a delicate balance between danger and passion but also the glamor and atmosphere prevailing on the circuits. This period is marked by very charismatic drivers, passionate , bold, determined competitors ... and whose style is a great inspiration for the collection.

8JS is defined as a chic and effortless sportswear. In interpreting the racing , the collection suggests a lifestyle . The 8JS man borrows their cool attitude & chicness from the legends. He has the risk appetite and does not meet the codes , he leads his life in an always chic but never sophisticated style. Delphine , the designer of the collection , speaks of a "mere appearance , elegant and masculine ." Far from badges and numbers that caricature the race , 8JS goes to the essential with a sober and masculine look .

Racing gave to 8JS an entire directory: zips and metal buttons with the colors of mechanical parts, renfortset inserts, " racing stripes " combination of stitching , perforated leather ... The collection mixes soft materials reinforcements to combine comfort and durability , wink properties of Grand Prix mixes. Cuts are close to the body and give a sporty allure. Le cloakroom pays tribute to the heritage of the brand : the hooded protection sweaters, collars combinations, the sneakers with such thin soles like the running shoes ... Always bi-material ,with a lot of bombers, the signature of the collection . Number of pilots have already adopted the style.8Js manufactures entirely in Italy by specialized factories in each area. A special care is taken for the materials, manufacturing details and treatment of tissues.

8JS pays particular attention to the selection of retailers. The spring-summer collection 2014 will be available in prestigious outlets in Europe such as Bon Génie in Geneva , Francis Ferent in Brussels Fiacchini in Forte dei Marmi, Othelloà St Tropez, Monaco at K11 , Ab'bys Biarritz or Lorenz Bach in Gstaad .