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Max Herlant, first makeup adviser for Yves Rocher

beautymake up

6 March 2012
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Makeup is magic

Take the ten letters of "makeup", blend them, say abracadabra and take out from your hat another word: "magic"! Professional magician, Max Herlant discovers makeup across the world of the cabaret. Formed by Dany Sanz in the School Christian Chauveau, he joins in 1986 a first  beauty mark product for a month contract. Finally there will remain 19 years there, before taking his takeoff and becoming the make-up artist of the stars. Specialized in the techniques of rejuvenation by makeup, Max Herlant perfects every day new body languages which allows women to reveal the brightness of the skin, to promote their natural trumps and to win 5, 10 or 15 years in their appearance.

From experience to the expertise

In 25 years of experience, Max Herlant made up an infinite number of personalities: from Adriana Karembeu to Hillary Clinton by way of Karen Mulder, Gisele Bündchen, without forgetting the singers of the new generation. It is guiding of makeup for big events as the Wins of Music, 7 of gold, Fashion Week and Competition Elite Model Look. It intervenes regularly on television. Yesterday in « It the morning » on France 3, then "Télématin" to William Leymergie and Sophie Davant on France 2, and today in the "Morning" of Live broadcasting 8.

A make-up artist advice to exploit all potentialities of Yves Rocher products and reveal the beauty of the women entirely

Max Herlant pointed out that « the women have good intuitions in general in makeup. They know what goes to them, they know their colours, they have a style and they go spontaneously towards what resembles them. But the result which they acquire is not always as high as they expect. Because the most part of the brands try only to sell them products without assuring the "after-sales service" then.

The after-sales service, according to Max Herlant, it is a crowd of advice to learn to apply his make-up perfectly: how to make a trait of flawless liner, where to put down his blush to sculpt the face, how acquire the most natural possible line of eyebrows, hem his mouth in a most sensual manner, link a shade to eyelids and a red with lips...

For all that, there is a knack, smartness, a secret. Max Herlant connait and it is ready to share them with the journalists beauty. As it is ready to make them discover that behind every product an unforeseen usage for a bluffing result hides: a powder sun does not serve that to give good mine, but can also act as grader.

How? Ask for it Max Herlant!

The blush can settle on the lobe of ears. Why? Max Herlant will say it to you!

A make-up with eyelids can give of the relief with a smile. Max Herlant has a dazzling technology for this.

Ask him all your questions, this enthusiast of make-up answers enthusiastically and volubility on all subjects in link with the beauty of the women.